Library/Solution Framing, Demo & Proposal/Competitive Positioning in Solutions/Brand Positioning Narrative Vs Competitors
TestedSolution Framing, Demo & ProposalSame-Day Use (under 30 min)

Brand Positioning Narrative Vs Competitors

Generate a differentiated positioning narrative that frames your solution against your top three competitors using your actual wins and buyer context.

About this prompt

This prompt produces a competitive positioning narrative that articulates how your solution is differentiated from your top three rivals, anchored to your real customer wins and your target buyer's priorities. It's built for AEs, sales directors, and founders who need a crisp, defensible position to use in competitive deals, sales decks, or onboarding new reps. Use it in the pre-prospecting or deal-prep stage when you need to sharpen your competitive story before going to market in a crowded category.

The prompt

You are a brand strategist who specializes in [Your Industry/Solution Category] positioning. Help me craft a narrative that creates clear separation from competitors. Current state: [current positioni
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Variables to replace

CURRENT POSITIONING STATEMENT | TOP 3 COMPETITORS | TARGET BUYER | PRIMARY DIFFERENTIATORS | BIGGEST CUSTOMER WINS | Your Industry/Solution Category

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, AE, Founder-Led Seller
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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