Library/Account Research & Buyer Intelligence/Industry & Vertical Context/Analyze TAM, SAM, and SOM for Sales and GTM Planning
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Analyze TAM, SAM, and SOM for Sales and GTM Planning

Build a sales-focused market sizing analysis with segment attractiveness rankings and pipeline targeting implications.

About this prompt

This prompt produces a detailed TAM, SAM, and SOM assessment built for sales and GTM planning — not investor decks. It ranks segments by fit, urgency, budget likelihood, and expansion potential, then translates findings directly into pipeline targeting and account prioritization decisions. It is for sales directors, sales managers, and AEs who need a market intelligence foundation for territory strategy or segment entry decisions. Use it before a new planning cycle, vertical entry, or major territory restructure.Use this prompt when you need to prioritize where to spend your prospecting time across multiple segments and want data-driven rationale you can defend in a pipeline review. Fill in the business context fields including company, product, industry, ICP, buyer roles, geography, business model, and average deal size. The output uses both top-down and bottom-up market sizing, presents TAM, SAM, and SOM with transparent assumptions, evaluates each segment on six commercial dimensions, and translates findings into GTM focus recommendations. Use this over a general research prompt when you want the market analysis to tell you which accounts to call first, not just how big the market is. For sharper output, provide any known pipeline data, previous win/loss patterns by segment, or existing account universe counts — the AI uses these to make the SOM estimate more grounded. Ask the AI to explicitly call out where estimates are uncertain.

The prompt

You are a senior B2B sales strategist and market intelligence advisor. Analyze the market for the company below and produce a sales-focused TAM, SAM, and SOM assessment. Company context: - Company: [C
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Variables to replace

COMPANY | PRODUCT | INDUSTRY | TARGET CUSTOMER | BUYER TITLES | GEOGRAPHY | MODEL | MOTION | ACV IF KNOWN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Manager, Sales Director, AE
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withClaude
CategoryAccount Research & Buyer Intelligence
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