Library/Negotiation, Procurement & Closing/Win/Loss Documentation & Debrief/Analyze Competitive Wins and Losses for Patterns
TestedNegotiation, Procurement & ClosingSame-Day Use (under 30 min)

Analyze Competitive Wins and Losses for Patterns

Extract actionable win/loss insights from deals to improve positioning and focus effort on winnable opportunities.

About this prompt

This prompt helps AEs and sales managers analyze competitive wins and losses to identify the patterns, deciding factors, and positioning adjustments that improve future win rates. It handles single deal analysis or multi-deal pattern analysis and works for both wins and losses. Use it after a deal closes — especially a surprising win or a painful loss — to capture learnings before they fade.Most reps move on after a deal closes without capturing what actually happened — this prompt forces the learning. For a win, it extracts why the customer chose you, what they liked about the competitor, the deciding factor, and what almost lost you the deal. For a loss, it identifies why they chose the competitor, what they valued in your approach, and what you'd do differently. For multi-deal patterns, it surfaces which competitor combinations, deal sizes, and buying profiles predict outcomes. Provide the competitive context, company, deal details, and your notes or feedback from the customer. Use this immediately after close — within 24 hours if possible, while the details are fresh. For managers, run this quarterly across all closed deals in a rep's territory to build a data-driven competitive positioning view. The single most important input is verbatim customer feedback, if you have it — secondhand interpretations are less reliable.

The prompt

Analyze competitive wins and losses to identify patterns, improve positioning, and focus on deals you can win. Share details about a win, loss, or multiple deals. I'll extract actionable insights. For
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Variables to replace

COMPETITOR | COMPANY | SIZE, TIMELINE | WHAT YOU LEARNED ABOUT WHY THEY CHOSE YOU | WHAT YOU LEARNED ABOUT WHY THEY CHOSE COMPETITOR | NUMBER/DETAILS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageOngoing/Cross-Stage
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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