Library/Negotiation, Procurement & Closing/Negotiation Preparation/Analyze BATNA and Negotiating Leverage Before a Deal Review
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Analyze BATNA and Negotiating Leverage Before a Deal Review

Generate a structured BATNA analysis comparing your alternatives to the prospect's to identify who holds leverage and

About this prompt

This prompt produces a six-part BATNA analysis for an AE or sales manager preparing for a high-stakes negotiation. It assesses your best alternative if the deal falls through, the prospect's likely alternatives, who currently holds more leverage, what information would shift that balance, and where the walk-away line sits. Use it before any negotiation where you're uncertain about your relative position or at risk of discounting under pressure.Knowing your BATNA is standard negotiation advice; actually working through it before a specific deal is less common and more useful. This prompt forces the analysis in six structured steps, comparing your alternatives — next best deal in pipeline, quota impact, team capacity — against the prospect's alternatives: status quo, a competitor, or building internally. The output tells you who holds more leverage right now and what information would change the balance. Fill in [PROSPECT COMPANY] with the account and [VALUE, TIMELINE, COMPETITIVE SITUATION, PROSPECT'S ALTERNATIVES] with whatever you know about the deal context — the richer this is, the more grounded the leverage assessment. The [PROSPECT'S ALTERNATIVES] portion is critical: if you don't know them, the prompt will flag that as a gap and suggest how to surface them before the negotiation. Use this prompt for late-stage deals where terms are actively being negotiated, not early-stage conversations. For AEs who tend to discount under pressure, the walk-away line question in step 6 is worth spending extra time on — it sets a defensible floor before the conversation starts.

The prompt

Help me analyze my BATNA (Best Alternative to a Negotiated Agreement) before my upcoming negotiation with [PROSPECT COMPANY]. 1. What is my BATNA if this deal falls through? (next best deal in pipeli
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Variables to replace

PROSPECT COMPANY|VALUE, TIMELINE, COMPETITIVE SITUATION, PROSPECT'S ALTERNATIVES

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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