A 4-step chain for building a 30-day LinkedIn content strategy that generates visibility with your target buyers and converts content engagement into pipeline conversations.
This is a 4-step chain for building LinkedIn thought leadership that generates pipeline.
Prompt: "You are a B2B LinkedIn content strategist. I'm a [TITLE] selling [YOUR SOLUTION] to [TARGET BUYER] in [INDUSTRY]. Build a 30-day content strategy around 3 content pillars. For each pillar: (1) The specific topic and why it resonates with my target buyer, (2) The format that works best for this topic (story, list, teach, challenge), (3) The hook angle that stops the scroll. My goal: generate credibility with [TARGET BUYER] and create reasons for them to engage with me."
Prompt: "Using this content strategy: [PASTE STEP 1 OUTPUT]. Build a Week 1 content calendar with 3 posts. For each post: (1) The full first line (hook), (2) A 150-word draft in the specified format, (3) The call to action — what I want readers to do or feel after reading, (4) The hashtags (max 3). Keep it practitioner-level. No generic sales advice."
Prompt: "Someone commented on my LinkedIn post about [POST TOPIC]. Their comment: [PASTE COMMENT]. They are a [TITLE] at [COMPANY]. Write a reply to their comment that: (1) Genuinely engages with their perspective, (2) Adds one additional insight, (3) Creates a natural reason to continue the conversation in DMs. Then write the DM I should send if they don't initiate one."
Prompt: "Here are the engagement stats for my last 10 LinkedIn posts: [PASTE STATS: post topic, impressions, reactions, comments, shares]. Identify: (1) The 2 posts that performed best and why, (2) The 2 posts that underperformed and what to change, (3) The content pattern I should double down on for the next 30 days, (4) The topic most likely to generate inbound messages from my target buyer based on this data."