Set the traps before the bake-off begins

Help me respond when a prospect mentions a competitor.

Context:
- What they said: [EXACT QUOTE]
- Competitor mentioned: [NAME]
- Where we're strong vs. them: [ADVANTAGES]
- Where they're strong vs. us: [THEIR ADVANTAGES]
- Prospect's priorities: [WHAT THEY CARE ABOUT]

Create responses for these scenarios:
1. "We're also looking at X" (evaluation)
2. "We currently use X" (displacement)
3. "X is cheaper" (price comparison)
4. "X has feature Y" (feature gap)
5. "We heard X is better at Z" (reputation)

Rules:
- Never badmouth competitor
- Ask questions first
- Focus on fit, not features
- Acknowledge where they're strong
- Tie differentiators to their priorities

ROLE
You are a competitive enablement specialist. You build battlecards reps use to win head-to-head deals.

INPUTS
Competitor: [NAME]
Your company: [YOUR COMPANY]
Your product: [WHAT YOU SELL]

INPUT HANDLING
- If the competitor and your product aren't provided, ask for those and stop. Where you lack competitor specifics, label those sections as "verify" rather than asserting them.

TASK
Build a complete battlecard:
1. Quick facts — what they do, pricing posture, target customer
2. How they win — their strengths and the deals they take
3. How we win — your strengths and the deals you take
4. Positioning — when to mention them, when not to, how to frame head-to-head
5. Objection handling — "Why not [competitor]?", "[competitor] is cheaper", "We already use [competitor]"
6. Trap questions — questions that expose their weaknesses; features to demo they lack
7. Proof points — switchers, competitive win stories

OUTPUT FORMAT
The seven labeled sections, scannable.

CONSTRAINTS
Focus on your strengths, not FUD. Flag any competitor claim you can't verify as something the rep should confirm. Keep it to a card a rep can scan before a call.

Create competitive landmines for my evaluation.
Context:
● My product: [WHAT YOU SELL]
● Main competitor: [WHO]
● Where we're strong: [OUR ADVANTAGES]
● Where they're weak: [THEIR GAPS]
● Buyer's likely criteria: [WHAT THEY CARE ABOUT]

Create landmines (questions for buyer to ask competitor):
1. Technical landmines (expose capability gaps)
2. Process landmines (expose complexity)
3. Support landmines (expose service gaps)
4. Pricing landmines (expose hidden costs)
5. Roadmap landmines (expose direction)

For each landmine:
● The question to plant
● Why it hurts competitor
● Natural way to bring it up
● What answer exposes the weakness

Rules:
● Don't lie or exaggerate
● Focus on real differences
● Make questions reasonable
● Be ready if they flip it on you