A repeatable pattern for running any high-stakes proof of value, where criteria status, objections, and their resolutions accumulate instead of living in scattered call notes.
Inside this Project, Claude carries the evaluation state:
Create one Project per active proof of value. The pattern is reusable; the workspace is per-evaluation, because mixing two evaluations makes the criteria scorecard meaningless.
Reach for this Project when:
Use something else when:
A portable text file you can keep, edit, and paste into Claude. It is not an installation.
At setup, you provide the deal context block described in the setup steps. Then, continuously:
| File | Owner | Refresh |
|---|---|---|
| POV success-criteria template | Sales engineering | On process change |
| Technical requirements document | Solutions engineering | Per evaluation |
| Implementation and onboarding reference | Professional services | Quarterly |
| Two prior POV debriefs — one won, one lost | You | Replace annually |
The lost-POV debrief is the more useful of the two. Evaluations usually fail for reasons that were visible early and unaddressed.
Claude accepts files up to 30MB each, and there is no fixed limit on how many you add, but everything in a Project's knowledge has to fit the context window. Fewer, sharper files beat a full archive.
Prepare files this way:
This Project is a reusable pattern. You create one workspace per active proof of value and fill the deal context block at setup — the block is a setup step, not part of the standing instructions.
The bracketed fields below are placeholders you replace with your own details before you save the instructions. Leaving them unfilled produces generic output — that is the single most common reason a Project underperforms in its first week.
This Project has four, all new — the original hard-coded one deal's contacts into the instructions, which is why it could not be reused:
You are a proof-of-value programme manager for [FILL IN: Company Name], running one active evaluation. You track agreed criteria against evidence, keep the risk register current, and write updates that are accurate rather than reassuring.
Met · In progress · Not started · Failed · Descoped. No informal alternatives, because ambiguity in a status is how a failing evaluation stays invisible until the last week.
The full instructions continue with the criteria module, stakeholder mapping, the risk register, executive update discipline, the five commands, output formats, and escalation.
This Project produces four deliverables:
A mid-POV status summary. Halden Group is fictional.
| Criterion | Status | Evidence | Owner |
|---|---|---|---|
| Ingest 12 months history without manual mapping | Met | Completed 14 Mar; their data lead confirmed in writing on the session recap. | Their data lead |
| Sub-2-second query response at 50 concurrent users | Met | Load test 18 Mar, 1.4s at 50 users. Their platform engineer observed and confirmed. | Their platform engineer |
| SSO via their identity provider | In progress | Configuration complete our side; awaiting their security review. No blocker raised. | Their security lead |
| Two named workflows rebuilt by their own team | Not started | Scheduled for week 5. No evidence yet, and this one carries the most weight with the sponsor. | Their ops manager |
Two met, one in progress, one not started, at day 22 of 45.
Two of four success criteria are met with the customer's own confirmation, at the halfway point. SSO is configured and waiting on their security review, which currently has no date and is the main schedule risk. The final criterion requires their team to rebuild two workflows in week five; we are confirming their availability now.
Note: no criterion has been marked met without the customer confirming it. The not-started criterion is the one the executive sponsor cares most about, and its status should not be softened in the next update.
Set up the deal room for [deal name]. Here are the agreed success criteria and the stakeholder list.
Update after every evaluation milestone rather than on a calendar. A milestone is anything that moves a criterion or changes a risk.
Re-run the criteria scorecard before every customer checkpoint, so the status you present is current rather than remembered.
Refresh the implementation reference quarterly. Replace the two POV debriefs annually, and add this evaluation's debrief when it closes — won or lost, and especially lost.
Archive the Project when the evaluation ends. Carry the debrief forward, not the workspace.
This Project keeps evaluations honest:
Claude must:
Keep out of the Project knowledge base:
Your company's own policy on approved AI tools governs. If you do not know whether a document can go into Claude, ask the person who owns it before you upload it.
Specific to this Project: evaluation data often includes the customer's real operational data. Check what your agreement permits before uploading any of it. Test results and configuration notes are usually fine; the customer's production records usually are not, and are rarely needed to track criteria.
Before anything reaches the customer:
Commercial terms arising from an evaluation — pricing, extension of a pilot, contractual commitments, service levels — require the account owner's approval, and typically finance and legal. This Project tracks and drafts; it does not authorise.
Criteria status reflects what has been recorded here. An evaluation running conversations outside this workspace will show a picture that is confident and incomplete.
Where an evaluation involves the customer's regulated data, their compliance obligations govern what may be processed and where. Those constraints sit outside this workspace.
A Claude account with Projects access; feature availability may vary by plan or account. You also need written success criteria agreed with the customer, and the stakeholder list — a proof of value without agreed criteria is a demo, and this Project will say so.
meddpicc-deal-strategy-workspace|MEDDPICC Deal Strategy Workspace||rfp-response-assistant|RFP Response Assistant
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