Library/Deal Strategy & Stakeholder Management/Objection Handling & Risk Reduction/Write an ROI-Based Price Objection Handling Script
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)
About this prompt
This prompt helps AEs and inside sales reps respond to price objections with a structured, six-step script tailored to [INDUSTRY] and [PRODUCT/SERVICE NAME]. It covers empathetic acknowledgment, ROI reframing, feature justification, competitive comparison, flexible commercial options, and a closing value summary. Use it during evaluation or late-stage negotiation when a prospect pushes back on price and you need a credible, organized response rather than a reactive discount conversation.Price objections in the middle of an evaluation are rarely just about price — they're often about a perceived gap between the cost and the demonstrated value, or a negotiating tactic to test your flexibility. This prompt generates a six-step objection handling script for [INDUSTRY] targeted at a price objection for [PRODUCT/SERVICE NAME] that works through the objection systematically: empathetic acknowledgment of the concern, ROI and total value reframe, a specific feature reference that justifies the pricing, a comparison with alternatives that shows superior value without discrediting competitors recklessly, a flexible commercial option such as phased implementation or extended terms if applicable, and a closing summary that restates the value proposition and invites follow-on questions. Populate [INDUSTRY] and [PRODUCT/SERVICE NAME] to get language and framing that fits the buying context; the industry parameter matters because ROI language varies significantly between, say, financial services and manufacturing. Use this during active evaluation or late-stage negotiation; if the deal is in early discovery and price hasn't been discussed yet, surfacing this level of commercial detail too soon can create anchoring problems. For the most credible ROI section, feed the AI any specific metrics or quantified outcomes you've discussed with the prospect during discovery rather than letting it generate generic return estimates.The prompt
Generate an objection handling script for a salesperson in the [INDUSTRY] industry responding to a price objection for [PRODUCT/SERVICE NAME]. The script should:
1. Acknowledge the concern empathetica
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Variables to replace
INDUSTRY|PRODUCT/SERVICE NAME
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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