Library/Deal Strategy & Stakeholder Management/Objection Handling & Risk Reduction/Reframe Price Objection Around Cost of the Problem
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Reframe Price Objection Around Cost of the Problem

Generate a price objection response that focuses on the cost of not solving the pain rather than defending the price.

About this prompt

This prompt creates a price objection response built around the cost of the prospect's existing problem — calculating and quantifying what not solving it is costing them, then making the investment feel proportional by comparison. Use it when direct ROI arguments haven't moved the buyer off the price concern.'Your price is too high' usually means 'I haven't connected the cost of this solution to the cost of my problem.' This prompt generates a response that asks questions to help the prospect quantify their current costs (time, inefficiency, lost revenue, risk) and then presents the investment as a fraction of what the problem is costing them. It includes two to three specific quantification questions the rep can ask in conversation and a framework for presenting the math once the prospect has provided their own numbers. The power of this approach is that the prospect does the calculation themselves — their own numbers are more credible than anything the rep provides. Fill in the pain point being solved and relevant cost categories for output calibrated to the specific problem your solution addresses.

The prompt

Draft a response to a price objection that focuses on the cost of not solving [Pain Point]. Include questions that help the prospect quantify current costs.
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Variables to replace

PAIN POINT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageEvaluation
SeatAE, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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