Library/Outreach & Messaging/First-Touch & Cold Outreach/Recipe Trusted Advisor Cold Email Relationship First
TestedOutreach & MessagingDeep Work (30+ min)
About this prompt
This prompt generates a cold email structured around the trusted advisor frame: leading with a relevant insight, industry observation, or point of view before any mention of your company or solution. It's designed for AEs, SDRs, BDRs, and founder-led sellers reaching out to senior buyers who are immune to feature-led pitches. Use it for first-touch outreach to high-value accounts where a relationship-first tone is more likely to open a door than a direct pitch.The prompt
Write a cold email using the Trusted Advisor methodology. Context: ● Prospect: [NAME], [TITLE] at [COMPANY] ● Their situation: [WHAT YOU KNOW ABOUT THEIR CHALLENGES] ● My expertise: [Your relevant exp
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Variables to replace
NAME | TITLE | COMPANY | WHAT YOU KNOW ABOUT THEIR CHALLENGES | YOUR RELEVANT EXPERIENCE | WHAT YOU SELL | VALUE YOU CAN PROVIDE REGARDLESS OF SALE | WHAT YOU KNOW | WHAT YOU OFFER | PASTE OBJECTION HERE | CONTEXT | YOUR HYPOTHESIS | THEIR WORK/POST/COMPANY | VALUE OFFER | MEETING, INTRO, FEEDBACK, ETC. | WHAT YOU DISCUSSED | NEWS, ARTICLE, RESOURCE | WHY THIS MATTERS TO THEM
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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