Library/Solution Framing, Demo & Proposal/Proposal Development/Jeff Bezos Six-Pager Proposal Customer Narrative
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)

Jeff Bezos Six-Pager Proposal Customer Narrative

Structure a B2B sales proposal as a Bezos-style six-page narrative document that builds a compelling business case for an executive reader.

About this prompt

This prompt builds a B2B sales proposal using the Jeff Bezos six-pager format — a structured, narrative-driven document designed to be read silently by an executive audience before discussion begins. It's for AEs and SEs who need to deliver a proposal that goes beyond a slide deck and makes a rigorous written case for the investment. Use it at the proposal stage when you're selling to an executive buyer who values depth, analytical rigor, or operates in a document-driven culture.

The prompt

Write a proposal in the Jeff Bezos six-pager style. Context: - Customer: [COMPANY NAME] - Their goal: [WHAT THEY'RE TRYING TO ACHIEVE] - Current state: [HOW THEY DO IT TODAY] - My solution: [WHAT I'M
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Variables to replace

COMPANY NAME | WHAT THEY'RE TRYING TO ACHIEVE | HOW THEY DO IT TODAY | WHAT I'M PROPOSING | RELEVANT METRICS/NUMBERS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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