Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/ICP Building From Scratch Section Prompt
TestedProspecting & Pipeline CreationDeep Work (30+ min)

ICP Building From Scratch Section Prompt

Define a full ICP with firmographic, behavioral, and use-case criteria to focus prospecting on accounts most likely to close.

About this prompt

This prompt walks through the key dimensions of an ICP — industry, company size, use case, buying triggers, and fit signals — and produces a structured profile AEs, SDRs, and sales managers can use to build or refine their target account universe. Use it at the start of a new territory, product launch, or whenever win/loss patterns suggest your current ICP is misaligned. It's designed to produce a working ICP, not a theoretical framework.

The prompt

Help me define my Ideal Customer Profile (ICP) for [PRODUCT/SERVICE]. What I know: - What we sell: [DESCRIPTION] - Problem we solve: [PAIN POINT] - Best customers so far: [DESCRIBE 2-3] - Customers th
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Variables to replace

PRODUCT/SERVICE | DESCRIPTION | PAIN POINT | DESCRIBE 2-3 | DESCRIBE 1-2

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, SDR, BDR, Sales Manager
DifficultyIntermediate
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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Stop rewriting. Start closing.

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