Library/Deal Strategy & Stakeholder Management/Objection Handling & Risk Reduction/Generate Three Price Objection Reframes
TestedDeal Strategy & Stakeholder ManagementSame-Day Use (under 30 min)
About this prompt
This prompt helps AEs and Inside Sales reps respond when a prospect says the product is too expensive, their budget is fixed, or a competitor is cheaper. It generates three distinct response options — an ROI reframe using the prospect's own discovery numbers, a cost-of-inaction calculation, and an apples-to-apples competitive comparison — each structured to acknowledge the concern, use quantified data, and end with a forward-moving question. Use it when you have discovery metrics in hand and need to respond to a price challenge in email or on a call.The prompt is built around one constraint that determines output quality: you must have quantified value from discovery before running it. Without specific numbers — hours saved, cost per error, revenue at risk — the ROI reframe and cost-of-inaction responses will be generic and unconvincing. Populate [paste their exact objection] verbatim, [amount] with your actual price and the competitor price if they gave it, and [e.g., 'saves 20 hours/week, worth $65K per year'] with the most concrete metric you uncovered in your discovery call. The included example — responding to a '$10K cheaper competitor' claim with a month-two payback calculation — shows the right level of specificity the prompt is designed to produce. Use this prompt when you're in negotiation or have just received a written price challenge; if you're on a live call and don't have the discovery numbers in front of you, the feel-felt-found rebuttal prompt is faster to deploy without data preparation. The practical guidance embedded in the prompt — never bad-mouth the competitor directly, and if they won't share competitor pricing, focus only on your own value — is worth following: competitive positioning that stays on your side of the line is more credible and avoids the defensive dynamic that price discussions can trigger.The prompt
Use Case: Prospect says "too expensive," "we don't have budget," or "competitor is cheaper" Input Required: [your price], [their objection quote], [value you proved in discovery] Prompt The prospect s
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Variables to replace
YOUR PRICE | THEIR OBJECTION QUOTE | VALUE YOU PROVED IN DISCOVERY | PASTE THEIR EXACT OBJECTION | AMOUNT | E.G., "SAVES 20 HOURS/WEEK, WORTH $65K PER YEAR"
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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