Library/Meeting Prep & Discovery/Discovery Question Design/Generate Competitive Landscape Discovery Questions
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Generate Competitive Landscape Discovery Questions

Generate discovery questions that reveal competitive evaluation dynamics without putting the prospect on the defensive.

About this prompt

This prompt creates a set of discovery questions designed to surface the competitive landscape — who else is being evaluated, what criteria they're using to compare, and what specifically they like or dislike about alternatives — without triggering defensive reactions. Use it in early discovery to map the competitive field before it hardens.Most competitive discovery questions are too direct and trigger defensive responses — 'who else are you looking at?' puts the prospect in a position where they either name competitors awkwardly or become guarded. This prompt generates indirect questions that reveal the same information through a softer route: questions about evaluation criteria rather than competitor names, questions about past vendor experiences rather than current alternatives, and questions about what success looks like rather than who else they're talking to. Fill in your solution and the primary competitors you face for questions calibrated to your specific competitive dynamics. Use these questions in the middle of discovery after the problem and implications have been established — jumping to competitive questions too early signals insecurity.

The prompt

Generate questions to understand the competitive landscape. Context: - My product: [WHAT I SELL] - Main competitors: [WHO WE COMPETE WITH] - Prospect: [COMPANY] Questions to uncover: 1. Are they eva
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Variables to replace

WHAT I SELL|WHO WE COMPETE WITH|COMPANY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Engineer,Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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