Library/Account Research & Buyer Intelligence/Competitive Intelligence/Craft Competitive Positioning Narrative Against Category
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Craft Competitive Positioning Narrative Against Category

Build a differentiated brand narrative that separates you from named competitors using a structured positioning audit.

About this prompt

This prompt helps AEs, Sales Directors, and founder-led sellers build a narrative that creates clear separation from competitors rather than reinforcing category sameness. Use it when your current pitch sounds like everyone else in the space or when you're preparing for a competitive displacement motion. It produces a positioning audit, category narrative, enemy framing, proof architecture, and a messaging hierarchy.When your pitch sounds like a better version of a competitor's pitch rather than a fundamentally different answer to the buyer's problem, you're competing on features rather than framing. This prompt runs your current positioning through a six-part audit: where it sounds generic, what category narrative makes you the obvious answer, what you're positioning against (not just competitors but the old way of doing things), what provable claims you can make, a full messaging hierarchy from one-liner to two-minute narrative, and a stress test of how your top three competitors would respond. Customize it with [CURRENT POSITIONING STATEMENT], [TOP 3 COMPETITORS], [TARGET BUYER], [PRIMARY DIFFERENTIATORS], and [BIGGEST CUSTOMER WINS] — specificity in these inputs directly determines how differentiated the output is. Use this prompt when preparing for competitive displacement deals or refreshing a stale pitch, not for writing individual emails or call scripts. For best results, pull your biggest customer wins from actual deal notes rather than marketing language so the proof architecture reflects real outcomes buyers have validated.

The prompt

You are a brand strategist who specializes in B2B SaaS positioning. Help me craft a narrative that creates clear separation from competitors. Current state: [current positioning statement], [top 3 com
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Variables to replace

CURRENT POSITIONING STATEMENT|TOP 3 COMPETITORS|TARGET BUYER|PRIMARY DIFFERENTIATORS|BIGGEST CUSTOMER WINS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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