Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Competitive Landmines Questions For Buyer
TestedDeal Strategy & Stakeholder ManagementSame-Day Use (under 30 min)

Competitive Landmines Questions For Buyer

Produce discovery questions that expose competitor weaknesses and shift buyer evaluation criteria in your favor during active deals.

About this prompt

This prompt generates a set of strategic discovery questions AEs and SEs can use to surface gaps in the incumbent or competing solution without attacking the competitor directly. It's built for evaluation-stage deals where a competitor is in the mix and you need to shift how the buyer is thinking about their criteria. Use it when you're preparing for a competitive discovery or re-evaluation call.

The prompt

Create competitive landmines for my evaluation. Context: ● My product: [WHAT YOU SELL] ● Main competitor: [WHO] ● Where we're strong: [OUR ADVANTAGES] ● Where they're weak: [THEIR GAPS] ● Buyer's like
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Variables to replace

WHAT YOU SELL | WHO | OUR ADVANTAGES | THEIR GAPS | WHAT THEY CARE ABOUT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Engineer
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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