Library/Meeting Prep & Discovery/Discovery Question Design/Competitive Intelligence Discovery Questions
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Competitive Intelligence Discovery Questions

Build a set of discovery questions designed to surface competitive displacement opportunities and understand incumbent vendor weaknesses.

About this prompt

This prompt generates targeted discovery questions to uncover competitive intelligence during live sales conversations — who the prospect is using, why they're unhappy, and where the incumbent is vulnerable. It's for AEs and SDRs working accounts where you know or suspect a competitor is already in the building. Use it before discovery calls, renewal conversations with at-risk customers, or any meeting where competitive positioning will determine the outcome.

The prompt

Generate questions to understand the competitive landscape. Context: ● My product: [WHAT I SELL] ● Main competitors: [WHO WE COMPETE WITH] ● Prospect: [COMPANY] Questions to uncover: 1. Are they evalu
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Variables to replace

WHAT I SELL | WHO WE COMPETE WITH | COMPANY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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