Library/Negotiation, Procurement & Closing/Negotiation Preparation/Build a Negotiation Prep Brief with BATNA and Concessions
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Build a Negotiation Prep Brief with BATNA and Concessions

Generate a BATNA analysis, concession map, anchoring strategy, and price-pressure scripts for a live deal negotiation.

About this prompt

This prompt produces a full negotiation prep brief for AEs and sales directors heading into a price or terms negotiation. It covers BATNA analysis for both sides, a concession menu with what to ask for in return, anchoring strategy, if-then trade-offs, walk-away points, and exact language for common negotiation moments. Use it 24 to 48 hours before a negotiation call to enter the conversation with a clear strategy rather than reacting in the moment.This prompt is built for AEs heading into a negotiation where price, scope, or terms are in play. Fill in the prospect details, your asking price, their stated budget, and what concessions you can make before the AI structures your walk-away position and concession sequence. Use this instead of a general objection-handling prompt when you have a named deal and need a specific negotiation brief — not just talking points. The BATNA output helps you define your floor before the call starts, so you're not making decisions under pressure. For best results, be specific about what concessions you are and are not authorized to make in the inputs — vague authority ranges produce vague advice. Run this the morning of the negotiation call, not the night before, so details are fresh.

The prompt

Help me prepare for a negotiation on this deal. Deal context: ● Prospect: [COMPANY NAME] ● Our price: [YOUR ASKING PRICE] ● Their budget: [WHAT THEY SAID / YOUR GUESS] ● Deal size: [ACV] ● What they'v
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Variables to replace

COMPANY NAME|YOUR ASKING PRICE|WHAT THEY SAID / YOUR GUESS|ACV|PRICE / TERMS / TIMELINE|COMPETITORS / STATUS QUO|WHY THEY NEED US|WHY WE NEED THEM

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatAE, Sales Director
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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